About SEO

Search Engine Optimization – Natural Search

Improve your website in order to get a higher rank in all the major search engines and transform your website into a "hands-free" lead and sales generation system for your company. SEO will provide you with a long term increase in targeted traffic and qualified visitors to your website.

Why do we need it?

Why Marketers Need to Take SEO Seriously: A Special Report From the World of Advertising Keyword Connections By Kris Oser

“What's missing in most marketing plans involving TV commercials? A search component. Despite the fact that search engine research is now a daily, routine part of consumers' shopping behavior, a surprising number of marketers have yet to adjust their advertising strategies to address this new reality. After a consumer's curiosity is piqued by watching a broadcast branding ad, they head straight to the Internet to uncover more information. If the advertiser didn't invest in keywords on search engines, they end up nowhere.”

–AdvertisingAge Daily News, April 23, 2006

The Power of Search

• Almost 90% of internet searches are done on one of the four major search engine sites
  • Google 42.3% share
  • Yahoo 27.6%
  • MSN 13.5%
  • Ask 6%
• 80% of Internet traffic begins at a search engine
• 41% of Web users find brands through search rather than by typing a URL into their browser

“Search is the place where the consumer connects the dots and, if you are not there, they will not seek you out online and not engage with you offline."

–Cam Balzer, Director of Search Strategy, Performics, a division of DoubleClick

How it works

Paid Search vs. SEO

What Is It?
The process of optimizing a website to make it more attractive to major search engines (Google, Yahoo, MSN). Your site must know how to communicate your important keywords and raise your search engine visibility so that your listing shows up higher in the natural search results.

Search engines rank websites based on two major factors:

• Unique text content with pertinent keywords in the body.
• Link popularity - the number of quality text links the website has for the search engine spiders to travel through.

When your site is optimized, it will improve your site’s rank (how high on the natural results list your site appears) making your site easier for your potential customers to find.